Who We Are
Two distinct experiences and a shared vision led Dr. Rob Berube and Navroze Eduljee to create 5thPort’s multimedia patient education and eConsent platform.
As a surgeon for more than 35 years, Rob saw firsthand how gaps in comprehension, rushed consent, and inconsistent education could undermine even the best clinical care. Navroze, through his company DecisivEdge, has helped organizations across industries harness technology to solve complex challenges at scale.
With healthcare evolving toward value-based models and patient-centered care, they recognized an opportunity to bridge these gaps through smarter engagement.
Today, 5thPort blends multimedia-forward patient education, AI-powered avatar video creation, teach-back verification, and digital consent into a single, unified experience. The platform empowers patients to understand their care, supports providers in delivering clear and consistent information, and drives better outcomes across hospitals, clinics, and clinical trials.
Experience the 5thPort Difference
- Multilingual avatar-led multimedia videos that are customized per disease or disease site
- Teach-back tracking to measure true patient comprehension
- Video, quiz, and eConsent – all in one place
- Purpose-built for hospitals, healthcare systems, and specialty departments
- Supports clinical research; decentralized, in-person or a hybrid version of both
Meet the Team
DR. ROBERT BERUBE
Co-Founder and Chairman
NAVROZE EDULJEE
Chief Executive Officer
MICHAEL FRAYLER
President
MARK PEARCE
Chief Commercial Officer
GREG MILLER
Chief Marketing Officer
DONALD MAYVILLE
Project Management Office
ALICIA HEBERT
Client Support Manager
AKANKSHA SETH
Marketing Manager